"Underconsumption Core" - Stop Shopping to Find Yourself, or Just Another Label to Flaunt?
Explore whether stopping shopping truly helps in finding oneself or is just another trend. This phenomenon might be another form of consumerism.

Stopping shopping can help in finding oneself by reducing material dependence and seeking intrinsic value. However, it sometimes becomes a trend to flaunt, rather than genuinely heal.
What is "Underconsumption Core" and Why is it Important?
The "underconsumption core" is an emerging concept that encourages individuals to consume less in order to find internal balance and mitigate the negative impacts of consumerism. Consuming less can help alleviate psychological stress and create time and space for self-reflection.[1]
Why Do Humans Experience Hedonic Adaptation?
Hedonic adaptation is the phenomenon where the initial happiness derived from new consumption fades over time. This means that even with excessive shopping, the feeling of satisfaction doesn't last because the brain tends to adjust emotions back to a baseline.[2]
Does Stopping Shopping Truly Help in Finding Oneself?
Stopping shopping, or minimalist consumption, can help individuals focus on intrinsic values rather than material dependence. However, it is only genuinely meaningful if it doesn't become a tool to flaunt on social media or a new trend to gain recognition from others.[3]
When to Seek Professional Help?
If consumption or the cessation of it causes anxiety or negatively impacts mental health, a psychological expert can help identify underlying psychological factors and develop strategies to improve the situation.
Ultimately, the "underconsumption core" can be a way to escape the cycle of consumerism, but it is crucial to have a clear awareness of personal motivation. Are you truly finding inner peace, or merely seeking recognition through online images?
Frequently asked questions
What is underconsumption core?
Underconsumption core is a concept that encourages consuming less to find internal balance and reduce the negative impacts of consumerism.
Does stopping shopping truly improve mental health?
Stopping shopping can reduce psychological stress and create opportunities for self-reflection, but only if it doesn't become a tool to flaunt.
References
- William Sun (2019). Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior. AMS Review.
- B. Douglas Bernheim, Dmitry Taubinsky (2018). Behavioral Public Economics. National Bureau of Economic Research.
- Lyle K. Grant (2010). Sustainability: From Excess to Aesthetics. Behavior and Social Issues.
This content is for public education and does not replace diagnosis or treatment by a qualified health professional.
Augustin Tran
Co-founder of The Way Home. Learn more